Your Startup Soundtrack
From breakthrough moments to hard-earned lessons, every Ready, Set, Startup! episode has actionable insights you can use to fund, build, scale, operate, or exit your startup. Start exploring the archive and find fresh perspectives that move you forward.
Episodes
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The Founder’s Focus: Culture, Capital, & Conviction w/ Vijay Rajendran of Startup System
What happens when you jump into entrepreneurship without a co-founder and without a safety net? Vijay Rajendran has done just that, and more. In this episode, he shares his journey from launching Hungry Globetrotter to leading digital innovation at global banks and advising hundreds of startups. We dig into the emotional weight of solo founding, the value of structured support, and why your “path to moat” matters more than having one on day one. Vijay also talks about his approach to hiring, staying in your zone of genius, and increasing your surface area for opportunity. Packed with practical wisdom and honest reflections, this one is for anyone building from zero to one.
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Episode Resources
“The Hard Thing About Hard Things” by Ben Horowitz (https://a.co/d/5sivXFO)
“Zero to One” by Peter Thiel (https://a.co/d/8q4Dut7)
“Venture Deals” by Brad Feld and Jason Mendelson (https://a.co/d/brj0OO0)
“How Will You Measure Your Life?” by Clayton Christensen (https://a.co/d/8l6kqb7)
“Never Split the Difference” by Chris Voss (https://a.co/d/ir3M1YX)
“The Funding Framework” by Vijay Rajendran (https://a.co/d/7szE3tu)
“The Illusion of Invincibility or Why Cannons > Moats” article by Vijay Rajendran (https://open.substack.com/pub/startupsystem/p/the-illusion-of-invincibility-or?r=1z3bi1&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false)
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Therapy Without Compromise: A Founder’s Fight for Quality Care w/ Doug Polster of Thriving Center of Psychology
Doug Polster was deep into clinical work when a conversation with a former classmate sparked something bigger. What started as a way to keep his private practice afloat during COVID slowly turned into a cross-state mental health network rooted in accessibility and real care. In this episode, Doug unpacks the lessons behind Thriving Center of Psychology’s growth, from sunsetting a failed tech platform to rethinking how founders define their roles. He reflects on the quiet wins, the tough calls, and what it really means to build with intention.
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Episode Resources
“The Confidence Gap” by Russ Harris (https://a.co/d/jbAY54D)
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Getting Out of Your Own Way: Unlocking Your Impact w/ Stavros Michailidis
Stavros Michailidis didn’t plan to become a founder. He simply grew up around it. From revitalizing his family’s construction business to landing Fortune 500 clients with an innovation consultancy, his path has been shaped by experimentation, reinvention, and a deep curiosity about what makes businesses actually work. In this episode, he reflects on the difference between an A-plus idea and a B-plus outcome, why most hiring mistakes start with ego, and what it means to build something because it matters, even if it never scales.
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Episode Resources
“The Surrender Experiment” by Michael A. Singer (https://a.co/d/0OPRKar)
“The Aspirational Investor” by Ashvin B. Chhabra (https://a.co/d/4zw97dQ)
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Built to Sell: How to Scale with Exit Intention w/ Ryan Estes of Kitcaster
What if your biggest success came from a total collapse? For Ryan Estes, that moment came when the pandemic wiped out his agency’s entire client list. Instead of folding, he doubled down on a side project—Kitcaster—and turned it into a thriving podcast booking service that would eventually be acquired. In this episode, Ryan opens up about his scrappy start, the mindset shift that fueled his growth, and why building a culture rooted in clarity (not chaos) made all the difference.
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Episode Resources
“The Origin of Consciousness in the Breakdown of the Bicameral Mind” by Julian Jaynes (https://a.co/d/8gKcq1r)
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Content is the Cheat Code: an Organic Growth Playbook w/ Steve Young of App Masters
After years of side hustles and self-doubt, Steve Young made one decision that changed everything. He began his entrepreneurial journey selling cassette tapes in grade school, but it wasn’t until he launched a niche podcast about apps that things finally clicked. In this episode, Steve shares how fear nearly held him back, how he landed his first client, and how he built a profitable agency without outside funding. It’s a story about persistence, clarity, and the freedom that comes from betting on yourself.
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Episode Resources
“Extreme Ownership” by Jocko Willink and Leif Babin (https://a.co/d/e1Wvgug)
“Do Things That Don’t Scale” by Paul Graham (https://www.paulgraham.com/ds.html)
EO Fire by John Lee Dumas – A daily podcast featuring interviews with successful entrepreneurs, focused on their journeys, lessons learned, and tactical advice for aspiring founders. (https://www.eofire.com/podcast/)
Smart Passive Income by Pat Flynn – A podcast that explores how to build online businesses and create multiple streams of passive income, featuring strategies, case studies, and personal experiments from Pat Flynn and his guests. (https://www.smartpassiveincome.com/spi/)
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Founder Finances: Wealth, Life, & the Meaning of “Enough” w/ Chris Girbés of Five Oceans Advisors
When Chris Girbés left a steady job to start his own wealth practice, he wasn’t chasing scale. He was chasing meaning. In this episode, he shares what he’s learned from working with startup founders: the myth of the perfect exit, the danger of unclear goals, and the burnout that comes from tying your identity too closely to your business. Whether you’re scaling or still scrappy, this conversation is packed with grounded insight on building a business while you build the life you actually want to live.
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Episode Resources
Registered Life Planner (RLP) – A certification focused on life-first financial planning. (https://www.kinderinstitute.com/rlp-designation/)
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Building with Purpose: Lessons for the Long Run w/ Erik Stanley of Trail Roots
When Erik Stanley left the comfort of a steady paycheck and the familiarity of a running store, he didn’t just launch a business, he built a movement. In this episode, Erik shares how Trail Roots was born from a desire to coach differently, build genuine community, and carve out space on Austin’s untamed trails. He opens up about the emotional hurdles of breaking ties, the real cost of hiring wrong, the power of purpose, and why having a clear mission is the cornerstone of long-term success. Whether you’re a founder, a runner, or somewhere in between, this is one you don’t want to miss.
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Episode Resources
“Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek (https://a.co/d/548A9oO)
“Slicing Pie” by Mike Moyer (https://slicingpie.com/) (https://a.co/d/ceQJmgs)
The Dave Ramsey Show by Dave Ramsey / Ramsey Solutions Financial advice podcast covering entrepreneurship, debt, budgeting, and leadership. (https://open.spotify.com/show/5exfRPDNCBHmntEkJrlLmX?si=0e9911336ac64f3f)
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The Intuition Advantage: Using Gut and Grit to Bet Big and Bounce Back w/ Tom Williams of ELEASE
At just 25, Tom Williams launched his first lending business with $5,000, a dream, and a San Francisco office he secretly lived in. In this episode, Tom walks us through his unorthodox journey from boat-washing teenager to fintech founder, revealing the pivotal moments, early sacrifices, and bets that shaped his entrepreneurial path. He opens up about navigating failure, weathering the dot-com bust from inside Silicon Valley, and rebuilding from scratch to ultimately create a sustainable, values-driven business that’s thrived for over two decades. This is a story about resilience, conviction, and what it really takes to build a business from the ground up.
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Episode Resources
“The Man in the Glass” by Anonymous (https://allpoetry.com/The-Man-in-the-Glass)
“The Man in the Arena” by Theodore Roosevelt (https://www.theodorerooseveltcenter.org/Learn-About-TR/TR-Encyclopedia/Culture-and-Society/Man-in-the-Arena.aspx)
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From Long Jump to Leap of Faith: Starting Solo and Scaling Smart w/ Neil Cameron of Sport Works
Neil Cameron’s entrepreneurial journey didn’t start in a boardroom—it started on a beach in Australia after a career in athletics came to an unexpected end. In this episode, Neil reflects on the leap from solo founder to seasoned leader, revealing the struggles of bootstrapping, the power of listening to your customers, and the hard-earned wisdom behind building the right team. With honesty and humility, he shares what it really takes to grow a business—and yourself—along the way.
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Episode Resources
The E-Myth by Michael E. Gerber (https://a.co/d/2ARcl6J)
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Betting the Farm: Navigating the Risks & Rewards of Family Business w/ Tiffany Bailey of Bayside Sod
When Tiffany Bailey stepped into her family’s sod farming business, she didn’t see herself as an entrepreneur, just someone grinding to get the work done. But nearly two decades later, she’s redefined the company, the culture, and herself as a leader. In this episode, Tiffany shares the raw truth about running and growing a business with family: the trust, the tension, and the tough calls. Hear how she navigated succession, scaled the business, embraced B2C, and built a culture rooted in clarity and care. This is a masterclass in leadership, learning, and legacy.
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Episode Resources
Check out what Tiffany is building at Bayside Sod (https://baysidesod.com)
Read more about the Full Focus Planner (https://fullfocusstore.com)
Learn more about the Culture Index (https://www.cultureindex.com)
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