Tag: Launching

Marcio Goncalves, founder of a fast-growing virtual assistant agency (a team that handles admin and day-to-day tasks for busy founders) and a fully remote podcast production company, argues that scale comes from structure, not luck. He shares how his first taste of entrepreneurship started at 12, raising pet-store hamsters and finding homes for the new litters, and how that early instinct evolved into launching a podcast in 2012 before most people knew what a podcast was. He walks through leaving a steady salary after a quick real estate win, then building toward the businesses he runs today, including a virtual assistant company growing 10 to 15 percent month over month. We unpack how he turns getting new customers into simple math, the hiring order that helps founders stop being the bottleneck, and the kitchen-table low point that pushed him to adopt the Entrepreneurial Operating System framework plus personality assessments to steady the team and the metrics. --- Episode Resources • EOS (Entrepreneurial Operating System) - A simple operating framework for running a business with clear priorities, weekly meetings, and a few key numbers to track. (https://www.eosworldwide.com/what-is-eos) • “Traction” by Gino Wickman (https://a.co/d/3Ox5Q9d)  • Ninety - An EOS software (https://www.ninety.io/) • Culture Index - A personality tool mentioned for hiring and team alignment. (https://www.cultureindex.com/) • The Predictive Index, PI Behavioral Assessment - A personality tool for understanding how people are wired at work. (https://www.predictiveindex.com/assessments/behavioral-assessment/)  • Gatekeeper for Spark Mail - Screens and blocks senders to keep inbox clean. (https://sparkmailapp.com/features/gatekeeper)  • “The E-Myth Revisited" by Michael E. Gerber (https://a.co/d/11bO4lH) 

Matthew Stafford, professional investor and co-founder of Nine Others, argues that simplicity wins. He shares how starting on the Venture Capitalist side sharpened his founder's empathy, the early signals he listens for, and how one dinner became a global peer network. We unpack the pre-boom London fundraising scene, practical ways to cut noise from your pitch, and the community mechanics that actually move founders forward. --- Episode Resources - Nine Others - Official Website (co-founded by Matthew Stafford) (https://9others.com/) - “What’s Keeping You Up at Night?” by Matthew Stafford & Katie Lewis (https://a.co/d/hMhyJBI) - Overview of Matt & STAFFORD VC (https://www.stafford.vc/?pvs=143)

Cheryl Kellond has built startups from the ground up, survived the crash of a hardware business, raised millions in venture capital, and walked away with battle scars. In this episode, she pulls back the curtain on what it really takes to lead a company through chaos. We get into why hiring fast can backfire, how funding can trap you, and what founders often overlook when chasing growth. Cheryl talks candidly about ignoring her gut, managing burnout, and staying true to the reason she started in the first place. It’s a sharp, honest look at the difference between building a business and building one that lasts. --- Episode Resources “The Hard Thing About Hard Things” by Ben Horowitz (https://a.co/d/9j9DMya)  Tyler Denk’s Beehiv Newsletter (https://www.beehiiv.com/blog/newsletter-behind-the-scenes) 

Jesse Mecham, former accountant and creator of You Need A Budget, argues that your real money problem is worry, not math. He shares how a tiny spreadsheet he built to fix one household cash crunch became a calm, profitable business, and what he learned from building his software and methodology: YNAB (You Need A Budget) at night while working full time, botched early hires, and the moment he stopped playing small. We unpack the myths around raising money, co founders, and five year plans, how to grow slowly on purpose without feeling behind, and practical ways to feel in control of your money again. Along the way, Jesse shows how changing your relationship with money can reshape how you think about risk, work, and the life you are building. --- Episode Resources You Need A Budget (YNAB) - Jesse’s budgeting software and methodology that he created. (https://www.ynab.com) True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results, by Edgar Papke. (https://www.truealignment.com/true-alignment/) “Antifragile: Things That Gain from Disorder” by Nassim Nicholas Taleb. This book speaks about how systems and people can benefit from volatility and stress.(https://a.co/d/hWw7TJW) “Titan: The Life of John D. Rockefeller, Sr.” by Ron Chernow. (https://a.co/d/gUs7qXn)  “Washington: A Life” by Ron Chernow.  (https://a.co/d/bzkS3F0)  “Goals! ” by Brian Tracy. This book is a classic goal-setting and personal development book. (https://a.co/d/9wnWUi4)  “Rich Dad Poor Dad” by Robert Kiyosaki. A Personal finance book. (https://a.co/d/aSFlfOq)

Reuben Levinsohn, professional investor and founder coach behind Exit Quotient Ventures and Flying with Founders, argues that clarity and discipline win. He shares how starting from an “exit first” mindset sharpens founder focus, the early signals he listens for like EQ, leadership quotient, paid pilots, and a clean path to $1M ARR, and when to graduate beyond founder-led sales. We unpack the red flags that kill momentum, practical ways to earn a second meeting, and the founder-wellness routines that keep you in the game. Along the way, Reuben breaks down what he saw in Pavewise and Protein Pints, and how to turn traction into a real go-to-market engine. --- Episode Resources Flying with Founders: Founder Coaching, Meetups, Retreats. (https://www.flyingwithfounders.com/) Flying with Founders Youtube Channel (https://www.youtube.com/@FlyingWithFounders/videos) Reuben’s Venture Capital: Exit Quotient Ventures (https://www.exitquotient.com/) Webinar event series: “Inside the Mind of a VC / Investor” (https://www.flyingwithfounders.com/fwfevents/inside-the-mind-of-a-vc-customer-satisfcation) Pavewise: AI-assisted planning for paving in relation to weather. (https://www.pavewisepro.com/) Protein Pints: High-protein ice cream startup that Reuben angel-backed. (https://proteinpints.com/) Catalina Crunch: Exec talent the Protein Pints founders recruited from. (https://us.catalinacrunch.com/) “Lift Others as You Climb” by Scott D. Idle (https://scottidle.com/ , https://a.co/d/hvRFPYv) “The Founder’s Survival Guide” by Rachel E. Turner. (https://www.thefounderssurvivalguide.com/ , https://a.co/d/8BkG46M)

Dawn Haynes is the CEO of Stardust Studio, a nonprofit accelerator for early-stage tech startups. In this episode, Dawn shares her journey from pioneering transatlantic leisure travel to leading a team focused on helping founders build scalable, sustainable businesses. She discusses the importance of problem-solving, resilience, and embracing feedback, along with the challenges of finding the right co-founders and navigating the world of venture capital. If you're looking for practical advice on building a business and leading with purpose, this episode offers valuable insights from a seasoned entrepreneur. --- Episode Resources University of Toronto Entrepreneurial Self-Assessment (ESA) (https://www.studocu.com/en-ca/u/26265481?sid=01761601462) “Leadership is not about being in charge. Leadership is about taking care of those in your charge.” - Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action (https://a.co/d/0O5KQLW)  “The Servant: A Simple Story About the True Essence of Leadership” by James C. Hunter (https://a.co/d/e2S0RB4)

At just 25, Tom Williams launched his first lending business with $5,000, a dream, and a San Francisco office he secretly lived in. In this episode, Tom walks us through his unorthodox journey from boat-washing teenager to fintech founder, revealing the pivotal moments, early sacrifices, and bets that shaped his entrepreneurial path. He opens up about navigating failure, weathering the dot-com bust from inside Silicon Valley, and rebuilding from scratch to ultimately create a sustainable, values-driven business that’s thrived for over two decades. This is a story about resilience, conviction, and what it really takes to build a business from the ground up. --- Episode Resources “The Man in the Glass” by Anonymous (https://allpoetry.com/The-Man-in-the-Glass) “The Man in the Arena” by Theodore Roosevelt (https://www.theodorerooseveltcenter.org/Learn-About-TR/TR-Encyclopedia/Culture-and-Society/Man-in-the-Arena.aspx)

Angel investor, author, TEDx speaker, and SEC advisor Marcia Dawood joins me to pull back the curtain on what angel investing really is—and why you don’t need to be a millionaire or a finance expert to get started. She shares what most founders get wrong in their pitch, how to evaluate a startup beyond the hype, and why obsessing over the problem is more important than selling the solution. Whether you’re a founder raising capital or someone curious about investing in early-stage companies, this episode is packed with unfiltered insights you don’t want to miss. --- Episode Resources Marcia’s Podcast: The Angel Next Door (https://www.marciadawood.com/angelnextdoor) Marcia’s Book: Do Good While Doing Well (https://www.marciadawood.com/dogood) “Venture Deals” by Brad Feld & Jason Mendelson: (https://a.co/d/eZTwdZy)

Ana left a decade-long career in ad tech to build a beverage brand inspired by Mabí — a traditional Caribbean drink brewed from tree bark. In this episode, she shares how nostalgia sparked innovation, how she bootstrapped her way through formulation fails and supply chain setbacks, and what it really takes to launch a CPG product solo. No funding, no co-founder — just grit, Google, and a vision to bring a forgotten flavor to the mainstream. --- Episode Resources Try some Bayjoo! (https://bayjoo.com)

In today’s episode I talk with Martijn Smit, a serial entrepreneur who’s mastered the art of rapidly getting new products to market. Martijn shares his journey from early coding experiments to building multiple startups, including how he balances efficiency with perfection. We dive into why shipping fast beats waiting for the product to be fully-baked, the myth of “if you build it, they will come,” and the power of testing ideas through MVPs. He also reveals his process for filtering ideas, fighting distractions, and overcoming challenges in marketing and sales. If you’re ready to launch smarter and faster, this episode is packed with actionable insights you won’t want to miss! --- Episode Resources Check out a few of Martijn’s projects (https://whatpulse.org)(https://mutedeck.com) Atomic Habits by James Clear (https://a.co/d/akrywzm)