Tag: Sales

Artem Kuzmych, co-founder of Applica, went from freelancing in marketing to building a philosophy-infused mental health app that started scaling fast, until the App Store suddenly removed it and he spent the next two years fighting to get it back. That chaos forced a pivot that shaped everything he does now. Artem now helps mobile app founders grow with a full-cycle approach that goes way beyond paid ads, focusing on activation, monetization, retention, and the product experience that makes growth actually stick. We unpack how he validated early demand on Reddit, what it takes to hire people who can deliver value and communicate it, why he’d rather hire too late than too early, and how he keeps building a company while living through the war in Ukraine. --- Episode Resources “I am immortal until God’s work for me to do is done. The Lord reigns,” Artem references a quote commonly attributed to Henry Martyn (https://www.azquotes.com/author/32976-Henry_Martyn; https://www.desiringgod.org/articles/immortal-till-his-work-was-done) Notion - An all-in-one workspace for notes, docs, databases, and internal “wikis.” Artem mentioned saving the above quote in his personal Notion wiki. (https://www.notion.com/) Reddit - A network of topic-based communities (subreddits) where people discuss niche interests and share feedback. Artem used Reddit to validate the app’s idea and content with real users before scaling paid acquisition. (https://www.reddit.com/) 

Cheryl Kellond has built startups from the ground up, survived the crash of a hardware business, raised millions in venture capital, and walked away with battle scars. In this episode, she pulls back the curtain on what it really takes to lead a company through chaos. We get into why hiring fast can backfire, how funding can trap you, and what founders often overlook when chasing growth. Cheryl talks candidly about ignoring her gut, managing burnout, and staying true to the reason she started in the first place. It’s a sharp, honest look at the difference between building a business and building one that lasts. --- Episode Resources “The Hard Thing About Hard Things” by Ben Horowitz (https://a.co/d/9j9DMya)  Tyler Denk’s Beehiv Newsletter (https://www.beehiiv.com/blog/newsletter-behind-the-scenes) 

Reuben Levinsohn, professional investor and founder coach behind Exit Quotient Ventures and Flying with Founders, argues that clarity and discipline win. He shares how starting from an “exit first” mindset sharpens founder focus, the early signals he listens for like EQ, leadership quotient, paid pilots, and a clean path to $1M ARR, and when to graduate beyond founder-led sales. We unpack the red flags that kill momentum, practical ways to earn a second meeting, and the founder-wellness routines that keep you in the game. Along the way, Reuben breaks down what he saw in Pavewise and Protein Pints, and how to turn traction into a real go-to-market engine. --- Episode Resources Flying with Founders: Founder Coaching, Meetups, Retreats. (https://www.flyingwithfounders.com/) Flying with Founders Youtube Channel (https://www.youtube.com/@FlyingWithFounders/videos) Reuben’s Venture Capital: Exit Quotient Ventures (https://www.exitquotient.com/) Webinar event series: “Inside the Mind of a VC / Investor” (https://www.flyingwithfounders.com/fwfevents/inside-the-mind-of-a-vc-customer-satisfcation) Pavewise: AI-assisted planning for paving in relation to weather. (https://www.pavewisepro.com/) Protein Pints: High-protein ice cream startup that Reuben angel-backed. (https://proteinpints.com/) Catalina Crunch: Exec talent the Protein Pints founders recruited from. (https://us.catalinacrunch.com/) “Lift Others as You Climb” by Scott D. Idle (https://scottidle.com/ , https://a.co/d/hvRFPYv) “The Founder’s Survival Guide” by Rachel E. Turner. (https://www.thefounderssurvivalguide.com/ , https://a.co/d/8BkG46M)

Stavros Michailidis didn’t plan to become a founder. He simply grew up around it. From revitalizing his family’s construction business to landing Fortune 500 clients with an innovation consultancy, his path has been shaped by experimentation, reinvention, and a deep curiosity about what makes businesses actually work. In this episode, he reflects on the difference between an A-plus idea and a B-plus outcome, why most hiring mistakes start with ego, and what it means to build something because it matters, even if it never scales. --- Episode Resources “The Surrender Experiment” by Michael A. Singer (https://a.co/d/0OPRKar)  “The Aspirational Investor” by Ashvin B. Chhabra (https://a.co/d/4zw97dQ)

What if your biggest success came from a total collapse? For Ryan Estes, that moment came when the pandemic wiped out his agency’s entire client list. Instead of folding, he doubled down on a side project—Kitcaster—and turned it into a thriving podcast booking service that would eventually be acquired. In this episode, Ryan opens up about his scrappy start, the mindset shift that fueled his growth, and why building a culture rooted in clarity (not chaos) made all the difference. --- Episode Resources “The Origin of Consciousness in the Breakdown of the Bicameral Mind” by Julian Jaynes (https://a.co/d/8gKcq1r)

When Chris Girbés left a steady job to start his own wealth practice, he wasn’t chasing scale. He was chasing meaning. In this episode, he shares what he’s learned from working with startup founders: the myth of the perfect exit, the danger of unclear goals, and the burnout that comes from tying your identity too closely to your business. Whether you're scaling or still scrappy, this conversation is packed with grounded insight on building a business while you build the life you actually want to live. --- Episode Resources Registered Life Planner (RLP) -  A certification focused on life-first financial planning. (https://www.kinderinstitute.com/rlp-designation/) 

What happens when someone who loves being the #2 decides to take the lead? Bryan Barletta, founder of Sounds Profitable, joins the show to talk about his unlikely journey to building one of the most influential organizations in podcasting. From calling out broken systems to creating real solutions, Bryan shares how he’s challenging industry norms, creating momentum without investors, and building a business that lifts the entire space. This is a masterclass in clarity, conviction, and community-driven growth. --- Episode Resources Superhuman Email App (https://superhuman.com)

Iñaki joins the show to share how he turned a no-code prototype and one powerful ally into his fast-growing climate-tech startup, Climatta. He dives into the power of starting lean, why building with customer feedback is everything, and how trust—not just traction—wins investors. From co-founder dynamics to bootstrapping with nothing but a Figma file and a favor, this is a raw, insightful look at what it really takes to build something that matters. --- Episode Resources “Only the Paranoid Survive” by Andrew Grove (https://a.co/d/acCH658) “Predictable Revenue” by Aaron Ross (https://a.co/d/iFC7efW) “The Mom Test” by Rob Fitzpatrick (https://a.co/d/drMFDyi) “Crossing the Chasm” by Geoffrey Moore (https://a.co/d/9tq5mlq)

Ana left a decade-long career in ad tech to build a beverage brand inspired by Mabí — a traditional Caribbean drink brewed from tree bark. In this episode, she shares how nostalgia sparked innovation, how she bootstrapped her way through formulation fails and supply chain setbacks, and what it really takes to launch a CPG product solo. No funding, no co-founder — just grit, Google, and a vision to bring a forgotten flavor to the mainstream. --- Episode Resources Try some Bayjoo! (https://bayjoo.com)