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Nothing About Us Without Us: Teaching Kids Leadership Through Ownership w/ Leah K. Ellis of The Society of Child Entrepreneurs
Leah Ellis, founder of the Society of Child Entrepreneurs, is building a nonprofit that teaches kids ages 6 to 17 entrepreneurship, financial literacy, and leadership by making it real. Kids launch actual businesses, sell at children’s business fairs, and then workshop what worked and what didn’t so they can iterate and grow. She traces her own entrepreneurial streak from selling five-dollar MySpace layouts in high school to running an in-home daycare, until black mold, a deployment, and the March 17, 2020 stay-at-home order forced a pivot that sparked her daughter’s first business and, by accident, the organization she runs today. We unpack what makes her program different, how she funds and scales a mission-driven nonprofit, and why “nothing about us without us” includes a junior board of directors so kids help shape the curriculum.
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Episode Resources
• Society of Child Entrepreneurs (SoCE) - Leah’s nonprofit teaching entrepreneurship, financial literacy, and leadership to kids ages 6–17. (https://bit.ly/m/SoCEHub)
• SoCE Circle - SoCE’s online community and lesson-plan platform for families, homeschool groups, and programs. (https://bit.ly/m/SoCEHub
• Acton Children’s Business Fair - The platform Leah uses to host children’s business fairs; also lets anyone apply to host a fair. (https://www.childrensbusinessfair.org/)
• Host an Acton Children’s Business Fair - The “start a fair” page Leah referenced for applying to host anywhere. (https://www.childrensbusinessfair.org/start)
• “Profit First” by Mike Michalowicz - Money management framework Leah uses to run the nonprofit with tight budgeting and ROI thinking. (https://mikemichalowicz.com/profit-first/)
• Profit First Professionals - The organization Leah worked with (training accountants/bookkeepers/coaches on implementing Profit First). (https://profitfirstprofessionals.com/)
• “All In” by Mike Michalowicz - Team/ownership framework Leah referenced for giving board/staff ownership over projects. (https://mikemichalowicz.com/all-in/)
• “Sparks to Stars: The Story of Astra & Zeke” by Leah Ellis - Leah’s published children’s book she wrote. (https://a.co/d/i34QqFg)
• Bookshop.org - The retailer Leah recommended because it supports local independent bookstores. (https://bookshop.org/)
• Search Institute: Developmental Assets Framework (40 assets) - The “top 40 skills/assets” Leah referenced as part of the standards/research base. (https://searchinstitute.org/resources-hub/developmental-assets-framework)
• Junior Achievement (JA) - One of the other organizations Leah mentioned that teaches entrepreneurship/financial literacy to kids. (https://jausa.ja.org/)
• Lemonade Day / My Lemonade Day App - The lemonade-stand entrepreneurship program/app Leah references (https://lemonadeday.org/mylemonadeday)
• YIPPEE Exchange - Entrepreneurship education marketplace/platform Leah mentioned. (https://yippee.exchange/)
• The Young CEO Club - Another entrepreneurship-for-kids organization Leah mentioned. (https://www.theyoungceoclub.com/)
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How Data-Informed Structure Can Turn Chaos Into Scalable Growth w/ Marcio Goncalves of WiseVAs
Marcio Goncalves, founder of a fast-growing virtual assistant agency (a team that handles admin and day-to-day tasks for busy founders) and a fully remote podcast production company, argues that scale comes from structure, not luck. He shares how his first taste of entrepreneurship started at 12, raising pet-store hamsters and finding homes for the new litters, and how that early instinct evolved into launching a podcast in 2012 before most people knew what a podcast was. He walks through leaving a steady salary after a quick real estate win, then building toward the businesses he runs today, including a virtual assistant company growing 10 to 15 percent month over month. We unpack how he turns getting new customers into simple math, the hiring order that helps founders stop being the bottleneck, and the kitchen-table low point that pushed him to adopt the Entrepreneurial Operating System framework plus personality assessments to steady the team and the metrics.
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Episode Resources
• EOS (Entrepreneurial Operating System) - A simple operating framework for running a business with clear priorities, weekly meetings, and a few key numbers to track. (https://www.eosworldwide.com/what-is-eos)
• “Traction” by Gino Wickman (https://a.co/d/3Ox5Q9d)
• Ninety - An EOS software (https://www.ninety.io/)
• Culture Index - A personality tool mentioned for hiring and team alignment. (https://www.cultureindex.com/)
• The Predictive Index, PI Behavioral Assessment - A personality tool for understanding how people are wired at work. (https://www.predictiveindex.com/assessments/behavioral-assessment/)
• Gatekeeper for Spark Mail - Screens and blocks senders to keep inbox clean. (https://sparkmailapp.com/features/gatekeeper)
• “The E-Myth Revisited" by Michael E. Gerber (https://a.co/d/11bO4lH)
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Finding Your Funding Fit w/ Cheryl Kellond of Play Money Studios
Cheryl Kellond has built startups from the ground up, survived the crash of a hardware business, raised millions in venture capital, and walked away with battle scars. In this episode, she pulls back the curtain on what it really takes to lead a company through chaos. We get into why hiring fast can backfire, how funding can trap you, and what founders often overlook when chasing growth. Cheryl talks candidly about ignoring her gut, managing burnout, and staying true to the reason she started in the first place. It’s a sharp, honest look at the difference between building a business and building one that lasts.
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Episode Resources
“The Hard Thing About Hard Things” by Ben Horowitz (https://a.co/d/9j9DMya)
Tyler Denk’s Beehiv Newsletter (https://www.beehiiv.com/blog/newsletter-behind-the-scenes)
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Getting Out of Your Own Way: Unlocking Your Impact w/ Stavros Michailidis
Stavros Michailidis didn’t plan to become a founder. He simply grew up around it. From revitalizing his family’s construction business to landing Fortune 500 clients with an innovation consultancy, his path has been shaped by experimentation, reinvention, and a deep curiosity about what makes businesses actually work. In this episode, he reflects on the difference between an A-plus idea and a B-plus outcome, why most hiring mistakes start with ego, and what it means to build something because it matters, even if it never scales.
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Episode Resources
“The Surrender Experiment” by Michael A. Singer (https://a.co/d/0OPRKar)
“The Aspirational Investor” by Ashvin B. Chhabra (https://a.co/d/4zw97dQ)
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Content is the Cheat Code: an Organic Growth Playbook w/ Steve Young of App Masters
After years of side hustles and self-doubt, Steve Young made one decision that changed everything. He began his entrepreneurial journey selling cassette tapes in grade school, but it wasn’t until he launched a niche podcast about apps that things finally clicked. In this episode, Steve shares how fear nearly held him back, how he landed his first client, and how he built a profitable agency without outside funding. It's a story about persistence, clarity, and the freedom that comes from betting on yourself.
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Episode Resources
“Extreme Ownership” by Jocko Willink and Leif Babin (https://a.co/d/e1Wvgug)
“Do Things That Don’t Scale” by Paul Graham (https://www.paulgraham.com/ds.html)
EO Fire by John Lee Dumas - A daily podcast featuring interviews with successful entrepreneurs, focused on their journeys, lessons learned, and tactical advice for aspiring founders. (https://www.eofire.com/podcast/)
Smart Passive Income by Pat Flynn - A podcast that explores how to build online businesses and create multiple streams of passive income, featuring strategies, case studies, and personal experiments from Pat Flynn and his guests. (https://www.smartpassiveincome.com/spi/)
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From Long Jump to Leap of Faith: Starting Solo and Scaling Smart w/ Neil Cameron of Sport Works
Neil Cameron’s entrepreneurial journey didn’t start in a boardroom—it started on a beach in Australia after a career in athletics came to an unexpected end. In this episode, Neil reflects on the leap from solo founder to seasoned leader, revealing the struggles of bootstrapping, the power of listening to your customers, and the hard-earned wisdom behind building the right team. With honesty and humility, he shares what it really takes to grow a business—and yourself—along the way.
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Episode Resources
The E-Myth by Michael E. Gerber (https://a.co/d/2ARcl6J)
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Don't Wait for Perfect: A Serial Entrepreneur's Guide to Launching Products w/ Martijn Smit of WhatPulse
In today’s episode I talk with Martijn Smit, a serial entrepreneur who’s mastered the art of rapidly getting new products to market. Martijn shares his journey from early coding experiments to building multiple startups, including how he balances efficiency with perfection. We dive into why shipping fast beats waiting for the product to be fully-baked, the myth of “if you build it, they will come,” and the power of testing ideas through MVPs. He also reveals his process for filtering ideas, fighting distractions, and overcoming challenges in marketing and sales. If you’re ready to launch smarter and faster, this episode is packed with actionable insights you won’t want to miss!
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Episode Resources
Check out a few of Martijn’s projects (https://whatpulse.org)(https://mutedeck.com)
Atomic Habits by James Clear (https://a.co/d/akrywzm)
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