Tag: Social Media

What if your biggest success came from a total collapse? For Ryan Estes, that moment came when the pandemic wiped out his agency’s entire client list. Instead of folding, he doubled down on a side project—Kitcaster—and turned it into a thriving podcast booking service that would eventually be acquired. In this episode, Ryan opens up about his scrappy start, the mindset shift that fueled his growth, and why building a culture rooted in clarity (not chaos) made all the difference. --- Episode Resources “The Origin of Consciousness in the Breakdown of the Bicameral Mind” by Julian Jaynes (https://a.co/d/8gKcq1r)

After years of side hustles and self-doubt, Steve Young made one decision that changed everything. He began his entrepreneurial journey selling cassette tapes in grade school, but it wasn’t until he launched a niche podcast about apps that things finally clicked. In this episode, Steve shares how fear nearly held him back, how he landed his first client, and how he built a profitable agency without outside funding. It's a story about persistence, clarity, and the freedom that comes from betting on yourself. --- Episode Resources “Extreme Ownership” by Jocko Willink and Leif Babin (https://a.co/d/e1Wvgug) “Do Things That Don’t Scale” by Paul Graham (https://www.paulgraham.com/ds.html)  EO Fire by John Lee Dumas - A daily podcast featuring interviews with successful entrepreneurs, focused on their journeys, lessons learned, and tactical advice for aspiring founders. (https://www.eofire.com/podcast/)  Smart Passive Income by Pat Flynn - A podcast that explores how to build online businesses and create multiple streams of passive income, featuring strategies, case studies, and personal experiments from Pat Flynn and his guests. (https://www.smartpassiveincome.com/spi/)

In today’s episode I sit down with Katie Brinkley of Next Step Social to candidly explore the realities of entrepreneurship—how to price your services, when to hire, and some of the tough lessons learned along the way. We discuss the importance of scaling with intention, and how to use your business to actually create the change you believe needs to happen in your industry. We also dig into years of Katie’s expertise to understand why social media success isn’t about posting more, but posting smarter. If you’re an entrepreneur looking to build a business that works FOR you, this conversation is packed with a ton of actionable insights you’ll want to hear. --- Episode Resources Keep up with Katie (http://www.katiebrinkley.com) (https://www.instagram.com/iamkatiebrinkley) (https://facebook.com/iamkatiebrinkley) (https://linkedin.com/in/katiebrinkley) Learn More About Next Step Social (https://www.nextstepsocialcommunications.com) Learn More About Katie’s Book, “The Social Shift” (http://www.katiebrinkley.com/book) Listen to Katie’s Podcast, “Rocky Mountain Marketing” (https://www.youtube.com/@rockymountainmarketingpodcast) Tools Discussed In This Episode (https://www.loom.com) (https://toggl.com)